You Want Customers to Find Your Site Easily

The search engines, such as Google and Yahoo, will not necessarily locate and index your site immediately. It may be several weeks before your site appears on search engine results pages. PALDOM will work with you to design and promote your site to increase its exposure to the search engines.

Search Engines – Oversimplified

Search engines, like Google and Yahoo, continually scan websites with software called spiders, crawlers or robots. These spiders evaluate websites using many factors in an attempt to determine the importance of their information content. Each scanned site is given a ranking. When a list of sites is found during a search, the ranking determines how high on the list, and therefore how easily visible, the site is.

Examples of Ranking Factors

• Links to other websites from yours.

• Links from other websites to yours.

• Currency, how recently has the site been updated or modified.

Search Engine Submission

You can wait patiently for each search engine's spider to find and rank your site, or you can submit your site to each search engine to help improve your ranking.

PALDOM has available a service that will submit your site to hundreds of search engines. Keep in mind that there are no guarantees, for search engines sometimes seem to work in mysterious ways.The charges for this are modest, but may be well worth the extra exposure.

It's Up to You

The more aggressive you are in marketing your website, the more valuable it will become to your business or organization.

Design Your Website to be Search Engine Friendly

We will assist you in developing web page content, so that the search engines will be more likely to index your site with a hight rating.

Advertise Your Website

Advertise in appropriate newspapers, magazines and trade journals. Display your web site address prominently in each advertisement.

Add your web site address to any directory your company is listed in, such as: trade organization member lists and Chamber of Commerce member lists.

Place signs in your place of business so that walk-in customers know about your site and can visit it for further information.

Add your website address to your email signature card at the end of each email you send.

Promotions on Your Website

Place web only coupons or specials on your site for customers who visit it. By changing these offers frequently, your customers will have an incentive to visit your site regularly.

Be Creative

Of course some of the above may not be suitable for your type of business. Use your web site to creatively market your business and its unique products and services. With your web site you have the opportunity to reach thousands of potential customers for relatively low cost.

Social Networking Sites

It is clear that for some businesses a presence on one or more social networking sites may help develop traffic to your website.

Frankly, we are still evaluating these alternatives and the ways they can be used. But, we are not yet ready to make recommendations.

You may want to exjperiment with a presence on one or more of the following social netwrking sites:

• Facebook

• Linkedin

• Youtube

• Twitter.