Email Marketing

Email marketing campaigns are an effective, low cost and easy way to promote your business.
  We can help.

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We have the experience and systems tools to support all aspects of your important email marketing program.
McKinsey & Company reported in January 2014 that:
E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined (exhibit). That’s because 91 percent of all US consumers still use e-mail daily,1 and the rate at which e-mails prompt purchases is not only estimated to be at least three times that of social media, but the average order value is also 17 percent higher.2
By Nora Aufreiter, Julien Boudet, and Vivian Weng

1.ExactTarget, 2012 Channel Preference Survey.
2. eMarketer, Email Marketing Benchmarks: Key Data, Trends, and Metrics, February 2013.

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Email Marketing Services
We provide support services related to your email campaigns.

  • Setup of an email subscription form on the website.
  • Setup of email lists on an email campaign site such as Mail Chimp or Constant Contact.
  • Generation of email campaigns and analysis of responses.
  • Email list maintenance to eliminate duplicate and invalid addresses.
  • Data Base Maintenance for systems with online collection capabilities, such as Point of Sale systems.
  • Email address validation through a third party website.
  • List backup.

 

Email Campaigns
Email management services, such as MailChimp or Constant Contact, are used to submit email campaigns from your list.

These services are reasonably priced with MailChimp providing free service for lists below 2,000 addresses.

They provide valuable services:

  • Large volume list management and email generation.
  • List maintenance.
  • Email design tools and templates to simplify the task.
  • Procedures to reduce the appearance of generating SPAM.
  • Links to website entry forms with subscription confirmation, approval, and verification.

 

Building a List
You need permission from a list member before send marketing emails. The CAN-SPAM act outlines the rules to follow in collecting email addresses and in sending email campaigns.
FTC CAN-SPAM Act.
FCC Help Center: SPAM

Suggestions:

  • Make it easy to subscribe to the list.
  • Provide a reason to sign-up with incentives such as:  coupons, discounts, newsletters, or special offers.
  • Promote your list on social media.
  • Ask customers to sign-up when they make purchases.